search engine optimization

Search Engine Optimization

Search Engine Optimization: The act of creating a website so that it does well in organic, crawler-based listings of search engines.

Optimizing a website for search engines is the process of improving the volume or quality of traffic to the site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Keyword Searching

If you are a Caddyshack fan then you know the scene in which Carl the greens keeper is preparing the plastic explosives to infiltrate the gopher's home. The gopher watches as Carl plans the gopher's demise "I have to laugh...because I've out finessed myself...my foe, my enemy, is an animal. In order to conquer him... l have to think like an animal and whenever possible...to look like one. I've got to get inside this dude's pelt and crawl around for a few days."

You have to think like your customers, what and how are they searching for your product. You might ask, "well who would know that?" We can help you be a gopher, but not look like one.

Link Building/Sharing

We can help you structure and design your website in a way that increases visibility. The truth is search engines are a funny beast. They look at various elements to determine the ranking of a website. The internet is made up of a "web" of links. This site links here and this one there and Google links all over. This linking process is important for search engines. For example, this link to our search engine optimization section will communicate to search engines that the page associated with that link is about search engine marketing. The more websites that are connected to your website through links, the more likely search engines will be to find you. Now that's smart!

The Content of Your Website

Adding searchable content for search engine optimization is the key to atracting website visitors. Your content should not be a mish-mash of what is in your corporate brochure, rather a strategic placement of key elements of your business that allow for search engines to and visitors to find you.

Search engines spider content and only content. They don't rank you based on design, but your customers do. The content is just as important for optimizing your site for search engines as the design is for your users. You need to cater to both.